In the age of the internet, lifestyle purchases meant researching blogs and ordering online. Today, in the age of AI, lifestyle purchases are powered by AI researchers that find and suggest SKUs tailored to your needs. Justine Moore

At TAFFI Inc., we are bringing this future to lifestyle purchases in fashion. Our solution empowers fashion businesses with AI researchers that identify and recommend SKUs tailored to each customer’s needs and no one localizes for fashion the way we do.

For example, during Riyadh Season, Amira knows what to recommend. She understands shopper intent, culture, and context.

That is why localization is at the core of everything we build. Unlike others who rely on western fashion data only, our models are continuously trained by more than 180 local expert stylists across regions. Amira doesn’t just know what is trending globally, she understands what is right for your customer.

What’s new with Amira:

- Auto-distinguishes between outfit vs. item-specific requests

- Auto-detects location and season, with override options for other geographies or future seasons

- Enables shoppers to guide her for faster convergence, creating a truly collaborative shopping experience

Amira is no longer just a chatbot, she is evolving into a Shopping Agent for Fashion. One that adapts to every region, every season, and every shopper.