Our vision is to elevate confidence, celebrate uniqueness and facilitate delightful fashion experiences.

Our Mission

We are here to empower you to express yourselves and help you reach your goals, whether it is getting a job position, hide your body imperfections, building a smart wardrobe or finding a yellow dress you saw at a tea party. By making the luxury & convenient styling services accessible to you.

At Taffi, you let us know a little bit about yourself and we have expert stylists, with the help of some tools curate your personalized outfits from a variety of local and international brands then ship them right to your doorstep.

Tafayette Origin

The Founders

Shahad Geoffrey
Co - Founder & CEO
Shahad is an entrepreneur, passionate about elevating women's creativity and confidence. She is an advocate for business women, and leadership enthusiast.
Dio Chen
Co - Founder & CPO
Dio is a product strategist, product design leader. She is passionate about building exceptional experiences for customers and the relationship between technology and fashion.


taaffe·​ite | \ ˈtäˌfīt \

The name Taffi is an abstract from Taaffeite, an incredible gemstone that  known to be one of the rarest.

It has the meaning and properties to boost the inner power, create cycles of luck and enhance glamour.

 We believe our customer’s individual styles should reflect their inner beauty and uniqueness.

Colors: purple, greenish, pink, sapphire, violet and red.
Found in Sri Lanka, and Tanzania.

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